Smaller creators wondering how to use copyrighted music on YouTube, who don’t have the contacts or budget to license copyright-protected music, are usually stuck with two less-than-ideal options when including music in their videos: royalty-free music that lets them keep all of the revenue generated, but use music from unrecognised artists, or copyright-protected music from higher profile artists, but all of the revenue goes to the music rightsholder.Ĭreator Music will open up a library of popular music that is bound to rival that of TikTok, YouTube’s competitor. ![]() Before Creator Music, pop music had been out of bounds for many YouTube creators. ![]() The changes simplify things for YouTube Partner Programme creators on YouTube in a huge way, and put YouTube ahead of rivals in the music licensing world. ![]() ![]() With Creator Music, creators who use music on YouTube in their long form videos will be able to easily browse a catalogue full of songs they can buy to use – or choose a revenue-sharing option so artists benefit. YouTube has finally expanded their “partnership with the music industry,” letting creators use music on YouTube and keep a portion of licensed music revenue.
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